More and more Americans are now getting coupons from Sunday newspapers, websites, and cellphones for use in paying for their groceries. The economic slump caused by high prices of gas and food items have forced most people to relive this habit that only 50-year-olds and above used to do. Now, even younger people have joined the couponing bandwagon to cut down their grocery bills.
Gone are the days when people look down on those who redeem their coupons at the supermarket. Michelle Fox, a housewife from Colorado, used to be one of those people who had to endure a certain degree of humiliation from others but now, people come to her seeking advice on where and how to use coupons .
Others have also begun getting serious about couponing, devoting several hours a day to browse newspapers for coupons and going online to look for sites that offer printable coupons and other tips on where to get more coupons. It has become sort of a part-time job. For Michelle, it is a $20-a-day job.
“(The) lackluster economy brings out the couponing tendency in all of us,” said Sharon Baker, executive director of Shortcuts , a digital coupon distribution service started this year by Time Warner Inc.’s AOL.
According to CMS Inc. , a coupon-processing agent and promotions logistics, the increase in coupon redemption that started last year (2.6 billion manufacturers’ coupons used) ended a 16-year trend of redemption decline. This is the first time that redemption rates didn’t fall since 1992, when only about 8 billion coupons were used. In addition, they said that redemption rates rise when prices and unemployment go up.
Coupons Inc. , a company that specializes in offering printable online coupons , saw a large increase in the numbers of people who use their coupons.
“We saw a huge leap; we think consumers really started to feel the pinch then,” said Steven Boal, founder and chief executive of the 10-year-old company. “We’re just seeing the numbers continue to climb.”
Where to get these coupons?
Your newspapers are one source. Just devote enough time to cut and clip coupons every day. The Internet is also one convenient venue for getting coupons. There are sites which you can visit to find and share information on which companies offer coupons and where to find more. Also, there are blogs that give tips on how to use your coupons wisely.
Aside from the sites and companies already mentioned earlier in this article, you can also check out CouponMom.com to check out tips, advice, and get free coupons . TheGroceryGame.com is a site that helps you coordinate coupon use with supermarkets and drug stores. The online community is so vast that you can check out other sites that will be helpful in your coupon-hunting .
Companies are now maximizing the benefits of the current trend, and you can take advantage of this. The Brandcaster system , created by Coupons Inc., provides coupons related to the site you are visiting. This means that if you are currently reading a nutrition site you may see a coupon for organic food. General Mills Inc., Kimberly-Clark Corp. and Kraft Foods Inc. are some of the participating companies. Procter & Gamble and Kroger also provide paperless coupons online.
You can also get paperless digital coupons through cellphones . Do not be surprised to get a text message from Kroger informing you that you just received a coupon because the grocery giant is experimenting on sending coupons via text message through Cellfire.com .
The Seattle branch of Ikea has made available the use of a text message redeeming coupon machine. You would need to register first with Ikea Mobile by texting in a specific keyword before you can receive mobile coupons, which you can redeem and scan using a certain gadget available at the store.
How much can I save?
Depending on how diligent you are in scouring for coupons, you can reduce as much as one fourth of your grocery bills . Take Ariel Redmon, a university student, as an example. She can cut her grocery bill by 25 percent because of the coupons she got from websites and newspapers.
How to use it wisely?
Kellie Bayne and Carrie Barrett, known as the coupon commandos, offer some useful tips:
- *Save coupons for items that you will only use.
- *There are stores that allow combining coupons on the same item. Do it whenever possible and always use your store discount cards.
- *Shun the habit of buying branded items.
- *Check if your store honors competitors’ coupons and double them up to a certain value.
- *Be alert and religious in checking online sites that offer online coupons. Get multiple copies of newspapers that offer coupons.
We may not be able to do much about the high prices of gas but we can always compensate in other ways. By using coupons, we can significantly shrink our food budget and use the money we saved on other things.
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